Quick filter
Quick filter
Understanding and mapping
Understanding and mapping
Understanding and mapping
Using client reviews from the App Store and Google Play, my team and I (squad search) identified user pain points related to the search journey in the Droga Raia and Drogasil drugstore apps.
Using client reviews from the App Store and Google Play, my team and I (squad search) identified user pain points related to the search journey in the Droga Raia and Drogasil drugstore apps.
Collected Pain points
1. The in-app search shows all available medicine dosages, leading to users easily buying the wrong dosage.
2. Users had trouble using the filter button to find the correct size, grams, or type of product (e.g., oral solution, drops, or spray).
Understanding and mapping
1. The in-app search shows all available medicine dosages and users easily buy the wrong dosage.
2. Users were having trouble using the filter button to filter their search and find the correct size, grams, or kind of product (oral solution, drops or spray, for example) they were searching.
Understanding and mapping
Brainstorming
I brainstormed and designed 5 different layout options for quick filters, choosing option 2 for user testing.
I brainstormed and designed 5 different layout options for quick filters, and I picked option 2 to go testing with users.
Understanding and mapping
Prototyping
Prototyping
I created hand-written wireframes and their digital versions.
I brainstormed and designed 5 different layout options for quick filters, and I picked option 2 to go testing with users.
Hand write wireframes
And the digital versions
Testing
Testing
Using the Maze platform and also doing moderated usability tests, we could discover whether or not the created solution meets the users' needs (spoiler: it was validated!✔️).
Kind of test
Unmoderated Usability Test in Maze
78 users
Using the Maze platform and also doing moderated usability tests, we could discover whether or not the created solution meets the users' needs (spoiler: it was validated!✔️).
Kind of test
Unmoderated Usability Test in Maze
78 users
Mission 1
Mission 1
🎯
For this mission, let's pretend you searched for a medicine, cloridrato de sertralina, and want to refine this search to see only the ones composed of 25 mg. How would you do this?
For this mission, let's pretend you searched for a medicine, cloridrato de sertralina, and want to refine this search to see only the ones composed of 25 mg.
How would you do this?
🎯
Happy path
Happy path
Heat map - clicked parts during the test
Heat map - clicked parts during the test
Opinion scale: how do you rate the experience of filtering drugs by milligrams?
Consider 1 star as "bad" and 5 stars as "good".
Opinion scale: how do you rate the experience of filtering drugs by milligrams?
Consider 1 star as "bad" and 5 stars as "good".
75% of testers evaluated the experience as good
75% of testers evaluated the experience as good
Mission 2
Mission 2
Now, how would you do to search for diaper, and then, filter by "size P"?
🎯
🎯
Expected Happy Path
Heat map - clicked parts during the test
Heat map - clicked parts during the test
Moderated test task: How would you do to filter your search for "cloridrato de sertralina, 25mg"?
5 users interviewed - all 5 users reached the objective of the mission
Moderated test task: How would you do to filter your search for "cloridrato de sertralina, 25mg"?
5 users interviewed - all 5 users reached the objective of the mission
5 users interviewed - all 5 users reached the objective of the mission!
5 users interviewed - all 5 users reached the objective of the mission! 🎉
Delivering
Delivering
Quick filters usage growth
We are continuously measuring the performance of the quick filter buttons, but here are some of the first results after implementation! 🎉
This delivery made me happy because users saw value in it during the user interviews and also when it was on the air, as the metrics suggest below:
We are continuously measuring the performance of the quick filter buttons, but here are some of the first results after implementation! 🎉
This delivery made me happy because users saw value in it during the user interviews and also when it was on the air, as the metrics suggest below:
$135.000
It was the amount that we sold the first month with the quick filter use.
You can see it in the "income" column in the table below - R$ 670.459,12
In the table below, it is also possible to see the top 10 most used quick filters by the users: diaper sizes - s, m, l, xl (in Portuguese, p, m, g, xg, xxg) - body sunscreen, aerosol deodorant, facial sunscreen, bar deodorant, roll-on deodorant.
Constraints I faced and lessons that I learned
This solution came as a quick solution from a realization that clients were not often using the filter button to find the size or milligram of products.
The next improvement step would be to explore more about why clients were not using the filters button and ordination in general to make improvements to heal these pains.
I had a scenario I didn't preview coming right after implementation: medicines can have difficult names to say and write, and the voice search listener doesn't get correctly all the words people are saying.
So, I needed to do a manual treatment and correct the most popular terms people were searching by voice and were not having a return. It is a machine learning that needs training, but that will work well after it.
Thank you! 🙌
Illustration credits: Vic Matos
Constraints I faced and lessons that I learned
This solution came as a quick solution from a realization that clients were not often using the filter button to find the size or milligram of products.
The next improvement step would be to explore more about product ordination and why clients were not using the filters button to make improvements to heal these pains.
Thank you! 🙌
Illustration credits: Vic Matos
Quick filters usage growth
We are continuously measuring the performance of the quick filter buttons, but here are some of the first results after implementation! 🎉
This delivery made me happy because users saw value in it during the user interviews and also when it was on the air, as the metrics suggest below:
$135.000
It was the amount that we sold the first month with the quick filter use.
You can see it in the "income" column in the table below - R$ 670.459,12
In the table below, it is also possible to see the top 10 most used quick filters by the users: diaper sizes - s, m, l, xl (in Portuguese, p, m, g, xg, xxg) - body sunscreen, aerosol deodorant, facial sunscreen, bar deodorant, roll-on deodorant.
Thank you! 🙌
Illustration credits: Vic Matos
Moderated test task: How would you do to filter your search for "cloridrato de sertralina, 25mg"?
5 users interviewed - all 5 users reached the objective of the mission