Barcode search
and voice search
Equality means providing the same opportunities and support to all segments of society. In other words, everyone gets the same thing.
On the other hand, equity means providing a different level of opportunity and support, focused on each person's needs, to achieve fair outcomes.
Barcode search
and voice search
Equality means providing the same opportunities and support to all segments of society. In other words, everyone gets the same thing.
On the other hand, equity means providing a different level of opportunity and support, focused on each person's needs, to achieve fair outcomes.
Equality means providing the same opportunities and support to all segments of society. In other words, everyone gets the same thing.
On the other hand, equity means providing a different level of opportunity and support, focused on each person's needs, to achieve fair outcomes.
Barcode search
and voice search
A little bit of context
RD company has two main drugstore brands: Droga Raia and Drogasil.
The physical drug stores are all over Brazil, with 4,400 stores located in 23 of the 26 Brazilian states. These stores are categorized as popular (in popular neighborhoods) and premium (in upscale neighborhoods), and both brands, Droga Raia and Drogasil, have their own apps.
In July 2023, Drogasil and Droga Raia had 11 million and 798 thousand registered people in their apps with the public varying from 18 to +90 years old.
A little bit of context
RD company has two main drugstore brands: Droga Raia and Drogasil.
The physical drug stores are all over Brazil, with 4,400 stores located in 23 of the 26 Brazilian states. These stores are categorized as popular (in popular neighborhoods) and premium (in upscale neighborhoods), and both brands, Droga Raia and Drogasil, have their own apps.
In July 2023, Drogasil and Droga Raia had 11 million and 798 thousand registered people in their apps with the public varying from 18 to +90 years old.
Opportunities
From a designer's team movement to brainstorm and find solutions about how to increase the accessibility of our products, I, the guardian of the search journey in Droga Raia and Drogasil apps, got this mission:
🎯 to increase and make accessible the ways that clients search for products they were looking for in our apps
Opportunities
From a designer's team movement to brainstorm and find solutions about how to increase the accessibility of our products, I, the guardian of the search journey in Droga Raia and Drogasil apps, got this mission:
🎯 to increase and make accessible the ways that clients search for products they were looking for in our apps
After some desk research
and benchmarks
After some desk research
and benchmarks
For this case, we decided as a squad to do desk research using data from the market and benchmarking with drugstores from Brazil and all over the world to understand more about accessibility practices on the search journey. The improvements you see below!
For this case, we decided as a squad to do desk research using data from the market and benchmarking with drugstores from Brazil and all over the world to understand more about accessibility practices on the search journey. The improvements you see below!
After some benchmarks and researchs…
Barcode search
Barcode search
We realized we were not providing alternative pathways for users to search for products other than typing. Medication names can be very complicated to write and remember, so, after desk research, we implemented the barcode search as an alternative way of searching.
We realized we were not providing alternative pathways for users to search for products other than typing. Medication names can be very complicated to write and remember, so, after desk research, we implemented the barcode search as an alternative way of searching.
Results
Analyzing one month of client use after implementing the feature (from October 11, 2023, to November 11, 2023), we got the following results:
Drogasil App
Drogasil App
Of the monthly barcode events converted to people's purchases = 486,003 barcode search usage events converted to purchases out of a total of 1.130.239 barcode usage events in the first month.
Drogasil App
Of the monthly barcode events converted to people's purchases = 242.704 barcode search usage events converted to purchases out of a total of 542.261 barcode usage events in the first month.
Results
Analyzing one month of client use after implementing the feature (from October 11, 2023, to November 11, 2023), we got the following results:
Of the monthly barcode events converted to people's purchases = 486,003 barcode search usage events converted to purchases out of a total of 1.130.239 barcode usage events in the first month.
Drogasil App
Of the monthly barcode events converted to people's purchases = 486,003 barcode search usage events converted to purchases out of a total of 1.130.239 barcode usage events in the first month.
Drogasil App
Of the monthly barcode events converted to people's purchases = 242.704 barcode search usage events converted to purchases out of a total of 542.261 barcode usage events in the first month.
Voice search
Voice search
My team and I wanted to know more about Brazilians' practices and preferences for voice commands, and we had a short amount of time for user interviews. So, I did desk research to have a better outlook on the topic.
My team and I wanted to know more about Brazilians' practices and preferences for voice commands, and we had a short amount of time for user interviews. So, I did desk research to have a better outlook on the topic.
Having understood more about Brazilian preferences for voice searching, we implemented the feature in the apps.
Ladies and gentlemen, this is voice search!
Having understood more about Brazilian preferences for voice searching, we implemented the feature on the apps.
Ladies and gentlemen, this is voice search!
And below, the voice search flowchart
And below, the voice search flowchart
Other scenarios
This prototype shows the scenarios where there are no available results for the word searched and the scenario when the voice search doesn't understand what words the person said.
Other scenarios
This prototype shows the scenarios where there are no available results for the word searched and the scenario when the voice search doesn't understand what words the person said.
Accessibility aspects
Results
Analyzing the usage of the two initial months after we implemented the feature, we noticed the following results:
Two comparison periods
orange line: 31-09-23 to 30-11-23 (period right after implementation)
blue line: 01-12-23 to 31-12-23 (two months after implementation)
Growth of 152,21% from one month to the other!
🎉
Accessibility aspects
Results
Analyzing the usage of the two initial months after we implemented the feature, we noticed the following results:
Two comparison periods
orange line: 31-09-23 to 30-11-23 (period right after implementation)
blue line: 01-12-23 to 31-12-23 (two months after implementation)
Growth of 152,21% from one month to the other!
🎉
Other scenarios
This prototype shows the scenarios where there are no available results for the word searched and the scenario when the voice search doesn't understand what words the person said.
Accessibility aspects
Results
Analyzing the usage of the two initial months after we implemented the feature, we noticed the following results:
Two comparison periods
orange line: 31-09-23 to 30-11-23 (period right after implementation)
blue line: 01-12-23 to 31-12-23 (two months after implementation)
Growth of 152,21% from one month to the other!
🎉
Constraints I faced and lessons that I learned
Constraints I faced and lessons that I learned
